Step out of worry about looking good or saying the “perfect” thing, and step into genuine care for your client’s transformation. When you’re operating from a place of service, you’re focused on the difference this work can make for them—not on your own insecurities. This shift in context dismantles procrastination, elevates the value you deliver, and naturally fosters trust. It’s the bedrock principle: the more you focus on serving your clients, the more powerful your coaching becomes.

At the Creating Clients School, every interaction is rooted in meaningful, professional conversation. Rather than sending proposals and waiting in silence, or staring at a computer screen for hours, we teach you how to invite clients into a coaching-focused dialogue—where you can truly serve them. By honoring conversation, you’re building genuine relationships, calibrating your approach to each individual’s needs, and delivering the kind of high-value insight that sets your coaching apart.

Rushing leads to confusion and scattered efforts. When you slow down and focus on building one part of your business at a time, you lay a foundation of strong, consistent systems—rather than juggling multiple unfinished products or projects. This deliberate approach fosters clarity, efficiency, and deeper long-term success. In short, slowing down is the essential work that ensures you move the needle in your business and create a strong sustainable income. 

You will be part of a supportive environment that moves you out of the stands and onto the court—no more waiting or wondering. Here, you’ll learn to engage in deliberate, consistent action (connecting, inviting, serving, and proposing) every single day. By “courting” action, you create real momentum for both your business and your clients, with our community offering the accountability and playful experimentation you need to make it happen.